Masterclass: Enhancing the Capacity of Government Communications and Marketing

Join this masterclass to develop a common understanding of communication as a strategic function and help to clarify the role and relationship between the elected representatives and government communication employees.

Wits School of Governance, in partnership with Wits Plus, is expanding access to executive education to bridge academic rigour with real-world relevance. These short courses or masterclasses are tailored for current and future leaders who are committed to advancing ethical governance, innovation, and sustainable development in the public and civic spheres.

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Programme Information

Applications Open
01 May 2025
Academic Category
Masterclass
Contact
Masterclass outcomes
  • Strengthen understanding of the role and function of communication and marketing in the context of government service delivery
  • Interact and communicate with all stakeholders
  • Clarify roles and responsibilities in communicating government messages
  • Assert communication as a strategic function
  • Refine a province’s communications framework and strategy
Masterclass content
  • Context and effective Government Communications
  • Communication Governance and planning
Requirements
  • A certified copy of your ID
  • NQF7 or equivalent qualification

 


 

Duration and dates

Start date: 7 October 2025

End date: 10 October 2025

This Masterclass will be offered over three days 

The institution has done its part, making public policy responsive to our challenges now becomes our responsibility

MMABATHO MONTSE

MASTER OF MANAGEMENT in GOVERNANCE (General) GRADUATE

I learnt how civic technology could be leveraged to improve service delivery and the lives of ordinary South Africans

DR MAXWELL MASEKO

Civic Tech Innovation Graduate

I can develop and execute inputs, processes, outputs, outcomes and impacts using the S.M.A.R.T principle 

MIRRIAM SIBANDA

Postgraduate Diploma in Management (Monitoring and Evaluation) Graduate

We grew our research skills and learnt the importance of feasibility studies

BRIGADIER GENERAL MOLEFI HLALELE

Postgraduate Diploma in Management (Security) Graduate

I have learned to apply a strategic level of financial management and allocation of resources to meet the service delivery

NEMBRA MALULEKE

MUNICIPAL FINANCE Management GRADUATE

This qualification certainly provided the ROI, I started getting calls from big organisations, like the SA Reserve Bank, where I work now

BONTLE MOGAPI

Postgraduate Diploma in Management (PDM) Graduate

I am now able to actively listen, comprehend and question decisions related to governance and economics

KIRTIDA BHANA

Leadership in Board Governance Graduate

This course taught me about the importance of synergy within different units in an organisation

TERRENCE RAMATSELELA

Municipal Finance Management Graduate

This Diploma helps us to think critically about pertinent issues within the public sector

REFILWE MABULA

Postgraduate Diploma in Management (PDM) Graduate

I can now proficiently interpret legislation and policies, particularly those that directly impact municipal operations

MATABOGELA MONYEPAO

Municipal Finance Management Graduate

Disclaimer: Cancellation of programmes by WSG

WSG is entitled to cancel or change the date of delivery of a programme without notice and for any reason without incurring any liability to individuals who have applied or are enrolled on the programme or any funders of such individuals (“participants” or “funders of participants”).

Without derogating from the aforesaid, and insofar as it possible, WSG will provide the participants or funders of the participants with 30 (thirty days) days written notice of any cancellation or changes in the dates of delivery of the programme.

Insofar as the programme is cancelled or rescheduled prior to delivery of the programme then in that event the participants and funders of the participants will not be charged the full programme fees.